Preen.Me and Lancôme today will kick off a multi-faceted digital campaign called the #photoperfectskin Selfie Challenge, which aims to “reset the standard for powerful social media skin care marketing.” The program is designed to coincide with the launch of Lancôme's newest skincare launch, Visionnaire [1 Minute Blur], billed as a “skin finisher” that visibly blurs imperfections instantly. The campaign will delve into the challenging terrain of visually demonstrating the instant bene...